“If they start as better ideas, they stay better ideas,” reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate – a forerunner of the modern-day truck tailgate that now features handles, steps and work surfaces.
In a bid to redefine toughness and modernize its iconic F-Series, Ford proudly unveils the 2024 Ford F-150. This next-generation truck combines a refreshed “Built Ford Tough Design” with a slew of innovative features. From powerful engine options to cutting-edge technology and rugged design elements, the 2024 F-150 is poised to lead the way in the truck market.
Available starting early 2024, the 2024 F-150 is designed to enhance the ability to tackle challenges with purposeful features and tech and it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.
Tailgate Innovation: Pro Access Tailgate
For the 2024 model year, customers can choose to, more easily, access the Ford F-150 truck bed after Ford widened the step cut-out and increased bumper depth to create the best tailgate experience yet: Pro Access Tailgate.
The F-150 with available Pro Access Tailgate is the only pickup in its class to offer a 100-degree fully opened integrated swing gate. Opening from the driver’s side, this solution reduces walking distance to the tailgate handle, facilitates operation when towing, and even features a specially designed integrated handle for easy entry and exit of the swing door opening.
The swinging door has built-in stops thanks to the use of detents, or devices to position and hold parts in place, in the door’s internal mechanism, which help avoid banging the door into the trailer jack, offering a seamless user experience even when towing. Customers will have even quicker access to bed lighting, storage boxes and cargo, Pro Power Onboard and more, enabling increased productivity on worksites and homelife.
“Pro Access Tailgate is a game changer for our customers that dramatically improves and reinvents the customer experience, meaning less time crawling in and out of the bed, and a much larger cargo area accessible directly from the back of the truck.” – Alana Strager, F-150 program manager
- 37 degrees: A good opening angle that avoids the trailer jack while still providing enough room to access the bed
- 70 degrees: Allows for more bed access in close quarters without swinging the door open all the way
- 100 degrees: Maximizes door opening at a class-best level for easier loading and unloading
An available rear bumper step, with added width and depth for the Pro Access Tailgate, is also included in some configurations of this new design for secure and solid footing when entering the bed. Users can open the simple single-door design with one hand or can open (or close) the entire tailgate using the key fob’s electronic release. Either way, users are ensured easy access, even if they’re juggling a stack of items in one hand.
Ford engineers also worked to help ensure Pro Access Tailgate works in tandem with many available bed accessories, such as bed dividers and tonneau covers, to provide a fully functional ‘trunk’ for the vehicle.
Built Ford Tough Capability
The foundation for F-150 is a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body, allowing customers best-in-class payload and max towing capability. Since its introduction in 2021, the platform underpinning this truck has undergone more than 3.75 million customer equivalent miles of Built Ford Tough durability testing in labs, at proving grounds and in some of the harshest real-world conditions in North America. The truck is tested to the extremes – hot and cold, gravel, off-road and for long distances, at full payload and max towing.
But being tough isn’t all about the physical characteristics. This truck is smart. It can export electric power to help keep job site tools running; aid both novice and veteran towers to line up and hitch their trailers; provide hands-free highway driving using Ford BlueCruise on end-of-day commutes after a long day of work; and provide a tailgate with optimized access.
Many of these productivity-boosting digital features are made possible because of a class-exclusive 5G LTE modem that enables faster mapping, Wi-Fi and Ford Power-Up software updates if a customer sets their automatic software updates setting to “ON.” Customers can also use their SYNC 4 digital system to submit voice feedback on functionality or improvements for their F-150.
This improved connectivity enables a more seamless transfer of in-vehicle data to FordPass and Ford Pro Telematics, a cloud-based platform that uses vehicle data to give fleet managers access to valuable insights to help accelerate productivity and fleet uptime.
“Built Ford Tough is more than a motto; it’s our promise to always strive for more and never rest for F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible.” – John Emmert, Ford truck general manager
- Towing: 13,500 pounds, Best-in-class maximum available towing capacity
- Payload: 2,455 pounds, Best-in-class maximum available payload
- Pro Power Onboard: Available 7.2kW on PowerBoost-equipped trucks, the most exportable power on demand of any gas-powered pickup in its class
Power To Get Things Done
- New standard engine: Popular, powerful, efficient 2.7-liter EcoBoost increases horsepower and torque on base offering
- Power of Choice: Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150 Raptor), 5.0-liter V8, 5.2-liter supercharged V8 (F-150 Raptor R)
Growing Hybrid Leadership
Right now, 10 percent of all F-150 trucks sold are hybrids. Ford plans to double the mix of hybrid trucks manufactured for the 2024 model year to give even more customers access to this advanced technology. By the end of 2024, Ford aims to make F-150 PowerBoost one of the top-selling hybrids in America.
“We’re making hybrid more accessible to our customers, giving them the power of choice by offering it as the same price as the 3.5-liter EcoBoost. This is the latest example of Ford democratizing technology for all truck customers. We did it with EcoBoost engines and with high-strength, military-grade aluminum alloy bodies for greater capability, and now we’re doing it with PowerBoost Hybrid.” – Andrew Frick, vice president, Sales and Trucks, Ford Blue
The F-150 pickup has always been about getting the job done in the smartest way possible. The new model is the most connected and the smartest F-150 engineered to date. It starts with 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Blind Spot Information System with Cross-Traffic Alert.
Customers have access to more available driver assist technology across all F-150 models and trim levels, including in-demand features like Ford BlueCruise and a 360-degree camera.
Available Exit Warning is designed to help alert occupants exiting the vehicle to approaching detected traffic from behind, including vehicles, pedestrians, and cyclists.
Pro Power Onboard
The industry-first and class-exclusive Pro Power Onboard feature is regularly cited by Ford customers as one of the most desired. An updated digital interface will help customers keep track of available power better, either through the SYNC 4 screen or the FordPass app.
Pro Power Onboard Power Levels
- 2.0kW: Available on gas trucks, 2.0kW can comfortably power a football tailgate complete with a television, speaker, blender, mini fridge, and electric heater
- 2.4kW: Standard for all PowerBoost hybrid equipped trucks, this inverter works to give equipped vehicles a maximum of 85 hours of runtime with a full tank of gasoline – plenty of time for carpentry, masonry, or even hosting a drive-in movie theater
- 7.2kW: Top power option on PowerBoost hybrid equipped trucks – chosen by nearly 3 in 4 PowerBoost customers – can comfortably supply power to a framing crew, mobile metal/welding shop, or dirt-bike mobile shop for 32 hours straight
F-150 customers can access hands-free highway driving at any point during the ownership journey – at vehicle purchase or after experiencing it during a 90-day complimentary trial, and then choosing to activate it either on an annual or monthly basis to fit their needs. Customers of the 2024 F-150 will experience Ford BlueCruise 1.2:, which allows for:
- New capabilities like Lane Change Assist – which can perform a hands-free lane change at the tap of the turn signal and
- In-Lane Repositioning to help adjust the vehicle’s position by subtly shifting away from vehicles in adjacent lanes, such as large semi-trucks, for instance.
Pro Trailer Hitch Assist
To improve productivity, Pro Trailer Hitch Assist takes the frustration out of hitching a trailer by using the rear camera and corner radars to align the hitch with the trailer coupler while simultaneously controlling the truck’s speed, steering, and braking to stop at just the right place all at the touch of a button.
Pro Trailer Backup Assist
After a short set-up, Pro Trailer Backup Assist feature allows the camera to track the trailer position while the driver backs up and guides the trailer, rotating the knob left or right in the direction the trailer needs to go, and the system controls the steering wheel.
Onboard Scales with Smart Hitch
Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and help reduce the possibility of trailer sway when towing. When combined with Onboard Scales, it helps estimate approximate payload weight in real-time. Weight can be viewed through the Ford SYNC 4 touchscreen or LED visual display in the taillamps.
Enhanced Digital Experiences
SYNC 4 with a 12-inch LCD capacitive touchscreen is now standard across the lineup and complements a standard 12-inch cluster screen behind the steering wheel in delivering helpful information to the driver. The 12-inch cluster screen features truck-specific graphics and animations that respond to the selectable drive modes and can display off-roading data and turn-by-turn navigation. New for 2024, F-150 Raptor and F-150 series vehicles can display two views simultaneously in Tow/Haul, Off-Road, and Rock Crawl Drive Modes.
An even easier information delivery method comes in the form of an available Head-Up Display offered on F-150 for the first time. Included in both Head-Up Display and the cluster are custom views for Ford BlueCruise, Tow/Haul, and Off-Road Drive Modes.
The 2024 F-150 will be the first Ford vehicle available in North America with Ford Stolen Vehicle Services – a connected service that can help locate and aid recovery of a Ford owner’s stolen vehicle, if a customer opts in to activate it, by using location data directly from the vehicle, giving further peace of mind and security to owners.
Ford SVS provides vehicle security by alerting the customer if someone has gained unauthorized access to the vehicle, such as any attempt to access, tow or tamper with the truck. Ford owners can choose to act in the FordPass app if something is not right and report the vehicle as stolen with the help of the 24/7 Ford Stolen Vehicle Services Call Center. Once reported, local authorities can help locate and recover the vehicle with the help of the call center, and the owner will be updated along the way.
Bed Storage Box
With easier access to the bed, customers also get more functionality with a new bed storage box located behind one or both rear wheel wells. This addition provides a central location with heavy-duty locking mechanism for added security of smaller tools and accessories – such as tie-down straps, bungee cords, chains, jumper cables, basic emergency tools, safety glasses, work gloves or flashlights.
The bed storage box is standard across the F-150 lineup and located on the right-side corner of the pickup bed. Customers who don’t select Pro Power Onboard will get an additional storage box on the left-side of the pickup bed as standard with 5.5-ft. and 6.5-ft. boxes.
The Ford F-150 Tremor is designed and engineered for customers seeking a purpose-built off-roading vehicle that maintains all the truck functionality of F-150. This vehicle is the result of watching how customers use their trucks for life in the cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails.
New for 2024:
- Optional modular front bumper finished in a combination of Tarnished Dark Anodized and Carbon Black colors for aggressive front-end styling
- A light bar designed for increased visibility area is available to order
- A dealer-installed Ford Performance Winch Kit, with a WARN 12,000-pound winch, developed by Ford engineering, along with a brush guard
- Tremor Box Side Decal
- Coast-to-coast grille with Tremor Active Orange Accents
- Unique Tremor Style Running Boards
- Details such as accent stitching, decorative finishes, and floor mats embody the essence of the exterior design.
By listening to customers, Ford off-roading veterans created a truck that would handle their demanding lifestyle and deliver increased traditional off-roading capability compared to other F-150 models – but not quite a desert racer like Raptor.
The 2024 F-150 Raptor boasts new FOX Dual Live Valve shocks to provide a more confident, controlled riding experience. Now, with position-sensitive compression control standard, new continuously variable rebound controls work to further enhance both off-road and on-road driving thanks to Dual Live Valve technology.
Looking at the outside of the vehicle, Ford Performance engineers designed the new modular front bumper to be an accessory-capable solution. For this addition, available on Raptor series vehicles with 37-inch tires, Ford engineers have modified the bumper end caps to expose more front tire compared to the traditional bumper offering – adding to the aggressive styling of Raptor and allowing for more capability in rough terrain compared to the non-modular Raptor bumper. A light bar attachment is available for Raptor vehicles equipped with the modular front bumper to illuminate terrain in dark conditions.
Standard forged tow hooks at the front, much wider than the non-modular bumper offering, offer strong attachment points if drivers need to rescue non-Raptor vehicles while off-roading. A wide blackout grille treatment with new headlamps adds even more aggressive styling to Raptor. Off-road technologies that enable Raptor to conquer difficult terrain include:
- Terrain Management System with seven selectable drive modes
- Standard Trail Control acts like cruise control for low-speed driving
- Available One-Pedal Drive
Raptor comes with new colors and materials to add a rugged look and style to the vehicle. Shelter Green, a new exterior color for 2024 and unique to Raptor, blends perfectly into forested backgrounds while standing out in desert environments for a vehicle whose looks match its performance.
New symmetrical hood graphics are available, with one new graphic available for both V6 and V8 models, along with “Raptor” graphics above wheel lip molding with a body side graphic below each. A blackout tape micro-texture paired with Code Orange coloring creates an unforgettable paint scheme.
New Built Ford Tough Design
Ford has reimagined the classic grille and front-end design, retaining the iconic F-Series identity while infusing modern sophistication. Standard LED lighting not only enhances aesthetics but also improves visibility and reduces maintenance costs. The F-150 series now boasts a variety of appearance packages, including the popular Black Appearance Package and the all-new Platinum Plus series for a premium experience.
Wheel Options and Interior Updates:
The 2024 F-150 offers a wide range of wheel options, allowing customers to personalize their trucks with choices from blacked-out to chrome. Interior updates include a bi-metallic color scheme for the King Ranch and unique micro-texture details for added rugged elegance. The attention to detail extends to the two-color metal finish strategy, elevating the premium look of the vehicle.
Simplified Ordering and Standard Features:
Ford has streamlined the ordering experience by reducing complexity by 90% compared to the previous model year. This simplification means that some popular features, like the extended-range fuel tank and Class IV trailer hitch, are now standard. Customers can still choose popular freestanding options outside of package offerings, ensuring a tailored experience