The Japanese-backed San Diego dealership launches an enthusiast-driven program featuring five influencer-designed Tacoma builds—each with its own purpose, style, and generation. The free public debut event takes place March 29, 2026, with voting, vendors, and a focus on responsible off-road culture.

FLEX San Diego is all set to announce the official debut of the FLEX Creator Series, an enthusiast-driven automotive initiative that will feature exclusive Toyota builds, with each one designed with a purpose.

The public launch event will take place Sunday, March 29, 2026 from 10:00 AM to 2:00 PM at FLEX San Diego, 3727 Convoy St., San Diego, CA 92111. Admission is free and open to the public.

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This marks the first announcement of the FLEX Creator Series, an ongoing program that will spotlight a single Toyota platform at a time. The inaugural edition focuses exclusively on the Tacoma, with future Creator Series events planned around other Toyota models.

The FLEX Creator Series blends creator-driven design with professional build execution, showcasing the versatility of the Tacoma platform across multiple generations. Each creator was invited to come up with a uniquely customized Tacoma that looks great without any compromise to authenticity or performance integrity.

As a result, the public will have five radically different interpretations spanning multiple generations of Tacoma. Each one has its own customization concept that truly reflects the influencer’s style.

 

“The Creator Series brings different visions together to demonstrate what the Tacoma platform is truly capable of,” said Yohei Nakamura, Director FLEX San Diego. “Each build reflects the creator authentically while meeting the execution standards FLEX stands behind.”

 

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Participating Creators include:

  • Chloe (@chloekuotaco)

  • Harry (@toyota_dreams)

  • Jason (@kodastacoma)

  • Jess (@redhead_jesss)

  • Michelle (@sexybeast.sd)

 

Event Highlights

  • Official debut of all five Creator-designed Tacoma builds
  • Fan Favorite voting (combining in-person and online voting)
  • Automotive vendor exhibits and sponsor activations
  • Raffle giveaways
  • Community-focused enthusiast gathering

The event is expected to attract 200+ automotive enthusiasts, Toyota owners, off-road fans, and members of the Southern California car community.

 

FLEX San Diego believes in setting the standard for responsible driving. Beyond building high-performance vehicles, the company is committed to raising awareness around trail safety, environmental respect, and long-term access for the off-road community.

Following this responsibility, representatives from Tread Lightly! will be present at the event to share information about sustainable trail practices and community involvement.

For more event info, visit: https://flexmotor.com/news/inauguralcreatorseries

 

About FLEX San Diego

Flex Motor has more than 60 dealerships in Japan, where they customize dozens of various vehicles each day. In 2023, Flex San Diego officially started its operations in the US. Since its launch, the dealership remained the talk of the town for its exclusive customization offerings for various Toyota SUVs and pickup trucks.

With launches like Creator Series, the dealership looks forward to collaborating with more creators to bring in something new for the whole Southern California car community.

 

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