JAY, Oklahoma — KEG Media, producers of “Lifted Truck Nationals” and “Orange Beach Invasion” event announce an all-new show: Overland of America. Hosted at MidAmerica Outdoors entertainment park in Jay, Oklahoma from September 13-15, 2024, Overland of America promises to be the first large-scale overland event that’s actually fun.

  • 100+ onsite vendors offering event-weekend deals & discounts to 7,500+ anticipated attendees.

“I’ve been to all the major overland events across the country. Over the last several years, I felt they had become a lot more corporate and a lot less fun,” said Overland of America co-founder Kris Carroll. “As a dedicated overlander, I dreamed of an event that brought the overlanding community together in an authentic and, importantly, fun way. Overland of America is the event that I always wished existed. We are confident Overland of America will be the breath of fresh air that overlanders have been dying for.”

Event Details

Unlike the traditional, self-serious overland events, Overland of America will offer unique — and extremely fun — experiences, including:

  • Camper-Appreciation Pool Party — Multiple raffles and giveaways

MidAmerica Outdoors, just 90 minutes northeast of Tulsa, is a beautiful facility with more than 1,600 acres of private trails and tons of amenities, including two swimming pools, lazy river, splash pad, playground, free arcade, free laundry facility, and clean showers. 

There will be more than 100+ overland and truck vendors on site with great event-day deals. More than 7,500 attendees are expected throughout the weekend.

Prairie, Tail, and Premium camping options are available. For those interested in more comfortable accommodations, 75 cabins and more than 400 full-hookup RV spots are also available on the property. Attendees can stay well-fed at the onsite restaurant, two bars, coffee house, general store, or one of several food trucks.

Overland of America logo

Overland of America leans in toward the community and what makes overlanding special, while other major overland events lean away. Unlike larger trade shows, Overland of America prioritizes camaraderie, genuine connections, and shared experiences over corporate commotion. It’s a gathering where overlanders can come together, forge new friendships, celebrate their shared passion for adventure, and genuinely have a blast.

Day-Pass tickets start at $20.00. Three-day passes are $35. Camping passes start at $135.00, including weekend Event Pass. RV pass is $275. Attendees and Vendors can register at https://overlandofamerica.com.

Official Sponsors

  • Presenting Sponsor — SHIFTPOD

About the Founders

KEG Media founder Robbie Bryant and partner Kris Carroll are no carpetbaggers; they live and breathe trucks and overlanding. Overland of America is the fourth event in KEG Media’s schedule, which includes Lifted Truck Nationals,Orange Beach Invasion and Tailgate N Tallboys Maxxed Music Festival. Lifted Truck Nationals, now its 10th year, attracts 15,000 attendees annually. Orange Beach Invasion, entering its ninth year, is the largest event of any kind on the Alabama Gulf Coast. It attracted 74,000 attendees in 2023. Tailgate N Tallboys hosts national recording country artists and sees 50,000+ attendees.

Robbie Bryant is an award-winning truck designer and builder, TV show co-host, and event organizer. Bryant is also an overlander and drives a highly modified Jeep Gladiator. Bryant founded KEG Media in 2002 after teaching himself how to do digital renderings. The company immediately jumped into the Specialty Equipment Market Association (SEMA) build industry, designing award-winning builds for its clients.

Expert fabricator and seasoned overlander, Kris Carroll is the host of the Fast Rack Overland YouTube channel. Over the last 30 years, Carroll has made an indelible impression on the automotive industry with his imaginative vehicle builds, including Bryant’s first SEMA truck. Beyond the automotive realm, Carroll is equally renowned in the cycling industry for Fast Rack Modern Cycling Solutions. with which Carroll crafts some of the finest mountain bike skill courses and trails in the United States.

About KEG Media

Founded in the early 2000s, KEG Media started off as a truck-building organization and has penned dozens of award-winning designs. Thirteen years ago, KEG Media turned its sights to events and produces several massive annual events, including Lifted Truck Nationals, Orange Beach Invasion, and Tailgate N Tallboys. 


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