WILLIAMS, AZ, October 20, 2023 — The journey to creating the FLEX ERA LED Light Bar began with a question: “How can we elevate the already iconic FLEX Array Bar design to new heights of excellence?” The KC Product Development Team, whose core ethos is pushing boundaries and defying limits, embarked on a quest to revolutionize the industry once again.

“At KC, vulnerability isn’t a weakness—it’s the catalyst for innovation and unity,” says KC CEO Alan Wang. “The FLEX ERA BAR is more than a product to the employees at KC; it’s a testament to our team’s courage, sacrifice, and relentless pursuit to create unforgettable experiences. It’s proof that when we live the KC HiLiFE, we Defy Limits and Adventure Further.”

Drawing inspiration from the ever-popular FLEX Array Bar, the KC engineers embarked on a journey of innovation and refinement. They took what customers loved about the bar while making improvements and upgrades, and subjected it to rigorous testing to give birth to the all-new KC FLEX ERA LED Light Bar (FE Bar). This is not merely an evolution; it’s an entirely new product that raises the bar with groundbreaking performance and flexibility.

The benchmark for proving any KC light prior to public availability is to test them in an off-road race. The KC FE Bar just led Jason Coleman, team owner and driver of Coleman Motorsports, to the top of the podium in a recent Best in the Desert race. Jason states, “We tested the FLEX ERA BAR at this year’s

Vegas to Reno Race and it did not disappoint. After battling hundreds of miles all day, we flipped the switch on when the sun went down and it lit up the course to keep us charging hard all the way to a win.”

Product Features

High-Output Performance

With 7,912 lumens of power per 10” segment, the FLEX ERA LED Light Bar sets a a new standard in output, with unprecedented visibility and beam quality — ideal for demanding, high-speed conditions.

Flexible Design

Flexibility has always been the team’s hallmark, and the KC FLEX ERA LED Light Bar takes it to an entirely new level. It’s not just a light bar; it’s a masterpiece of engineering artistry. Linkable, curvable, and with optic changeability that adapts to your needs, this is the ultimate tool in anyone’s quest for adventure.


We get it, everyone loves to personalize their rig. KC’s tried and true FLEX LED tradition ensures that you can customize the colored accent bezel to match your rig. The FE Bar bezels come standard in gold, but you can pick up the bezels in deep red, rich blue, or gloss black to suit your needs.

Master Kit

Gone are the days of guessing which beam pattern is best for you. The KC FLEX ERA LED Light Bar Master Kit bundles lights + both beam pattern lenses + spare o-rings + black and yellow KC logo covers + a complete wiring kit for everything you need to spend less time in the garage and more time out on the trails.

Amber Led Backlight

The FLEX ERA LED Light Bar helps you stand out in the crowd thanks to its Amber LED backlight. This can be used on-road or off-road, daytime or night time, and gives you an added touch of style.

For more information, visit KC’s website and witness the revolution that is the KC FLEX ERA LED Light Bar. The era of illumination has begun.

About KC

Ever since the company’s founders modified a pair of airplane landing lights and strapped them to their truck back in 1970, KC has been redefining what’s possible in automotive lighting. Today, more than 50 years later, the iconic brand has become synonymous with off-roading. (That’s probably why KCs have been featured in numerous movies and streaming video series, from Back to the Future to Stranger Things.) The company is still family-owned, so it doesn’t have to answer to shareholders. Instead, its team can focus solely on meeting the needs of their customers, as together, they defy limits and adventure further — something KC takes so seriously, the company made that its tagline: KC: Adventure Further.