Jared Thieme
Jared Thieme is a seasoned professional in the outdoor and automotive industry. He works with JP+CO, the PR agency of record for Toyo Tires and currently works with brands such as Pelican and Black Rhino Wheels. Previously, he has worked with other top brands in the space including Bell Helmets, Polaris, and major events such as the Amgen Tour of California and the Grand Prix of Long Beach.
An avid sports and outdoor enthusiast, Jared takes advantage of the San Francisco Bay Area's car culture, diverse food options, and outdoor activities. He grew up backpacking and riding bikes around Lake Tahoe, which ignited his love for outdoor adventure.
Jared's passion for cars and off-road vehicles began in high school when he fully rebuilt a resto-mod 1979 Jeep CJ5 alongside his father and grandfather. Since then, he has been exploring the industry and has developed a keen eye for detail, expert knowledge, and affinity for outdoor gear and equipment.
Vehicle GearTested: Inspired Overland’s Stargazer Duo Rooftop Tent
Inspired Overland’s Stargazer Duo rooftop tent features a full acrylic roof for unobstructed stargazing. At just 93 pounds, this four-season tent combines carbon fiber construction with premium materials to deliver lightweight performance without compromising comfort or durability.
NewsGo Fast Campers Launches Bigger, Smarter V2 Max Platform Camper
Go Fast Campers has raised the bar with the all-new GFC V2 Max, an 18-inch longer evolution of their trusted Platform Camper that’s bigger, stronger, and smarter while retaining the performance the brand is known for.
NewsBaja Designs launches DOT-approved LP6 headlights for Jeep models
Off-road lighting specialist Baja Designs has launched a new lineup of DOT-compliant LP6 headlight replacements, bringing their proven performance technology to street-legal applications for Jeep Wrangler and Gladiator models.
Vehicle GearKUAT’s Crossbar Riser Kit Solves Rooftop Tent Overhang Challenges
When your rooftop tent is longer than your truck bed, KUAT’s purpose-built Crossbar Riser Kit for the IBEX Bed Rack system offers a sleek solution that allows proper cab clearance without requiring an entirely new rack setup.
Camping GearGazelle T4 Overland EXP: The Ultimate Four-Season Hub Tent
Gazelle’s all-new T4 Overland EXP hub tent combines lightning-fast setup with true four-season capability, offering overlanders and outdoor enthusiasts a spacious ground-based alternative to rooftop tents.
Bags & Pocket GearWhy Every Outdoor Enthusiast Needs a Dry Bag
Discover why this simple, waterproof storage solution has become an indispensable part of any adventure setup—whether you’re on two wheels, four wheels, or no wheels at all.
NewsMorimoto Launches All-New XB Evo Headlights for Ford F-150 and SVT Raptor Owners
Morimoto has launched two all-new headlights for Ford F-150 and SVT Raptor owners, the XB Evo and the XB Evo Hybrid.
DIY/How ToTested & Installed: K&N’s All-New NextGen Cold Air Intake
We install K&N’s NextGen Cold Air Intake on a Silverado 5.3L V8—gaining power, torque, and throttle response with an easy under-2-hour install.
ReviewDanner N45 Timberwolf: Low-Rise Hiking Shoe Reviewed
We test Danner’s N45 Timberwolf hiking shoe on Arizona trails and city streets. Lightweight, durable, and resoleable—see if it’s your next adventure shoe.
EventsOverland Expo West 2025 - Standout Finds from Flagstaff
Explore standout gear from Overland Expo West 2025, including XO.SKLTN, KC’s Platform One, Goose Gear setups, and more from Flagstaff’s premier event.
Vehicle GearFirst Look: Yakima’s First-Ever Hardshell RTT, SkyPeak HD
Yakima debuts the SkyPeak HD, its first hardshell rooftop tent. With 4-season durability, ample features, and premium build, it’s made for overland adventures.
Outdoor GearFirst Look: State Bicycle Co. Launches All-New 4130 Trail Mountain Bike
We get a first look at State Bicycle Co.’s newly launched 4130 Trail, a steel hardtail MTB with modern trail geometry and premium parts.
Vehicle GearKUAT Racks All-New Piston ION E-Bike Platform Rack for Heavy E-Bikes
Kuat’s new Piston ION e-bike rack debuts at Sea Otter Classic with 100 lb. per tray capacity, integrated ramp, and zero-frame contact for safe transport.
Outdoor GearWhy a Bear Canister Is Essential for Your Next Camping or Backpacking Trip
Learn why a bear canister is vital for safe camping and backpacking, plus tips for choosing the right one and a look at REI’s new modular option.
Outdoor GeariKamper's New Lighting for Camping and Overlanding Enthusiasts
iKamper and Claymore unveil the 3FACE NEO LED lantern—weatherproof, rechargeable, and perfect for camping, overlanding, or off-grid adventure.
Bags & Pocket GearPeak Design’s 3L Everyday Sling V2 is the Perfect Travel Companion
Discover why Peak Design’s 3L Everyday Sling V2 is the perfect compact, weatherproof camera bag for travel, daily use, and minimalist gear setups.
Food, Beverages, CookingKINTO’s Unveils FORIS Enameled Tableware for Home & Camp
KINTO USA has launched FORIS, an all-new enameled stainless steel tableware collection blending your home kitchen essentials with your outdoor adventures.
Bags & Pocket GearSpyderco Volume 17 Unveils 2025 Knives: Innovation Meets Precision
Spyderco’s 2025 knife lineup blends cutting-edge design with premium materials like CPM 15V & MagnaCut. Explore the latest innovations in precision and performance.
Bags & Pocket GearNew Gerber Gear Under $50: Budget-Friendly Pocket Essentials
Discover the best new Gerber Gear products under $50, including multi-tools, utility knives, and EDC carabiners—perfect for everyday carry and overlanding.
Bags & Pocket GearZero Feud C.U.P. Review: Compact EDC Pouch for Overlanders
With hundreds of everyday carry pocket organizers and pouches on the market, searching for your “perfect” loadout can feel overwhelming.