Jared Thieme

Jared Thieme is a seasoned professional in the outdoor and automotive industry. He works with JP+CO, the PR agency of record for Toyo Tires and currently works with brands such as Pelican and Black Rhino Wheels. Previously, he has worked with other top brands in the space including Bell Helmets, Polaris, and major events such as the Amgen Tour of California and the Grand Prix of Long Beach. 

An avid sports and outdoor enthusiast, Jared takes advantage of the San Francisco Bay Area's car culture, diverse food options, and outdoor activities. He grew up backpacking and riding bikes around Lake Tahoe, which ignited his love for outdoor adventure.

Jared's passion for cars and off-road vehicles began in high school when he fully rebuilt a resto-mod 1979 Jeep CJ5 alongside his father and grandfather. Since then, he has been exploring the industry and has developed a keen eye for detail, expert knowledge, and affinity for outdoor gear and equipment.