Tread Lightly!, a national nonprofit organization responsible for promoting responsible off-road recreation, announces its third “Protect the Fun” Jeep Giveaway in collaboration with HCF Motorsports and Giving is Better.

One winner will take home a custom 2024 Jeep Rubicon, valued at $90,000, and a cash prize to cover travel expenses. All funds raised will be donated to support Tread Lightly!’s mission to promote responsible motorized recreation through stewardship projects and education. Entrees can be obtained by donating as little as $5, joining as a Tread Lightly! member or purchasing a 2024 Protect the Fun Giveaway shirt. The giveaway will run through November 15, 2024.


“We are once again incredibly thankful to the HCF Motorsports team, Giving is Better, and the industry partners involved for their support of our mission through the Protect the Fun Giveaway,” said Matt Caldwell, Executive Director of Tread Lightly!. “We’d like to give a special thank you to Hollie and her team for the work and time dedicated to building a dream Jeep for one lucky Tread Lightly! supporter.”


HCF Motorsports is owned and operated by one of the nation’s leading OHV drivers, Hollie Fowler, and serves as a one-stop-shop for off-road lifestyle merchandise and content about the vehicles built and maintained by Hollie and her husband Walter.

Fowler and the HCF Team have once again set out to build a “dream Jeep” with support from industry partners such as BFGoodrich Tires, RPM Steering, Fox, Crawltek, R1 Concepts, Artec Industries, Rigid Industries, KMC Wheels, Tom Woods Custom Drive Shafts, Combat Offroad, WARN, PSC Steering, Yankum Ropes and onX Offroad. The Jeep itself was once again donated by the Giving is Better organization.


“I’m grateful to every partner who has joined us on our mission to support Tread Lightly! by donating parts and support to these giveaway builds,” said HCF Motorsports President Hollie Fowler. “We have a shared responsibility as enthusiasts to ensure that the access to public land that we enjoy today is also available to future generations and this campaign will directly fund programs that help keep our trails open and accessible for decades to come.”


The Jeep will be taken on tour during the length of the giveaway and be taken to several off-road events throughout the country:

  • May 22-27: Rock Krawler Mob Moab, Moab, Utah
  • June 5-10: Bantam Heritage Jeep Festival, Slippery Rock, Pennsylvania
  • June 13-16: MM Trail Ride – AOAA, Coal Township, Pennsylvania
  • August 22-24: Great Smoky Mountain Jeep Invasion, Pigeon Forge, Tennessee
  • August 25-26: Wheeling with WARN, Oak Ridge, Tennessee
  • August 27-September 1: MM Trail Ride – Windrock, Oak Ridge, Tennessee
  • September 28-29: Offroad Expo, Pomona, California
  • September 30-October 5: Trail Hero, Hurricane, Utah

To learn more about the Protect the Fun Giveaway, including Mischief Maker tour dates, go to


 About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at Tread Lightly!


About HCF Motorsports
HCF Motorsports is a Utah-based off-road lifestyle brand created to help encourage all drivers to explore the unique confidence, capability and community that can only be experienced while exploring the many public and private roads ‘less traveled.’ The company serves as the personal brand for Hollie C. Fowler, offroad enthusiast and advocate for all women looking to find their niche within the offroad community, whether it be as a 1driver, mechanic, fabricator or weekend warrior. For more information, please visit


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