”Despite their best efforts, attempting to rescue the cooler proved futile due to the intensifying fire, which was further fueled by an onboard drag tank carrying 100 gallons of diesel.”

Can your cooler keep drinks cool, even in the middle of an inferno? One unlucky driver recently found out just how cool his Pelican cooler was when his truck went up in flames. Pelican, known for their rugged construction and reputation as the makers of some of the most durable hard cases in the world, shares the tale of one of their coolers that was able to carry on Pelican’s tradition of protecting precious cargo. 

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Pelican 70qt Elite Cooler

In a gripping tale of survival and resilience, a Pelican customer from Alabama, Don, recently experienced a harrowing incident that showcased the remarkable strength and durability of Pelican’s coolers. As Don was driving back home to Alabama from Louisiana on I20 East in his Ford pickup, his life took a terrifying turn when his truck suddenly caught fire. The shocking event was captured on his dashcam, leaving behind a trail of devastation and an inspiring testament to Pelican’s #BuiltToProtect motto.

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Don’s truck engulfed in flames.

As the flames rapidly engulfed the vehicle, Don and his fellow passengers had no choice but to act swiftly, abandoning their belongings, including Don’s cherished Pelican Elite Cooler. Despite their best efforts, attempting to rescue the cooler proved futile due to the intensifying fire, which was further fueled by an onboard drag tank carrying 100 gallons of diesel.

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The truck and cooler were charred, but the drinks were still ice cold.

When the chaos settled, and the remnants of the vehicle cooled down, Don returned to assess the damage. (See the video here!) Amongst the charred ruins, a glimmer of hope emerged - the Pelican cooler stood intact. Although its latches and hinges had melted in the intense heat, the contents inside remained untouched. The cooler had valiantly protected its precious cargo - a trove of ice and beer - insulating them from the destructive fire. Yes, the cooler gave its life to protect the beer – and kept it ice cold too. That my friend, is a worthy cooler.

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Don’s truck is burnt to a crisp, but Pelican’s Elite Cooler kept the drinks iced.

The story of Don’s Pelican cooler is just one example of the brand’s reliability and quality, and reputation for surviving even the most challenging conditions. The incident has garnered praise on social media, with many expressing their admiration for the product’s ability to withstand extreme circumstances. Customers have shared their own testimonials of the cooler’s exceptional performance, further solidifying its status as a reliable companion for outdoor adventures.

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Pelican 70qt Elite Cooler

Don’s experience serves as a vivid reminder that when life throws unexpected challenges our way, having reliable and durable gear can make a crucial difference. The Pelican cooler’s ability to survive the inferno and protect its contents has left a lasting impression, strengthening trust in the brand’s commitment to keeping belongings safe, no matter the circumstances.